The project examines the influence of the Internet on travelers' prepurchase behavior, with emphasis on the information search stage
Methods used in the thesis include online polling and personal interviews with experts. The goal was...
Social media are playing an increasingly important role as information sources for travelers. The go...
Many studies on general marketing and consumer behavior suggest in the literature that online custom...
The project examines the influence of the Internet on travelers' prepurchase behavior, with emphasis...
This study examines the impact of Internet search capabilities on consumer pre-purchase decision-mak...
Information search has been a topic of research for a multitude of studies across several fields,...
ii Information search has been a topic of research for a multitude of studies across several fields,...
A critical prerequisite for the formulation of effective travel marketing strategies in the next dec...
166 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2003.This research used a travel p...
166 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2003.This research used a travel p...
Abstract: Today, the Internet is assumed to be an important channel for services marketing and is le...
American adults (64.8 million) purchased travel products through the Internet in 2005. Among those w...
Internet is a very important sales channel for business in general, but it is becoming increasingly ...
Studying buyer behaviour is a mystery. It is interesting to study what makes consumers decide to pu...
This study investigates what influences consumers' extent of online search (i.e., the number of rele...
Methods used in the thesis include online polling and personal interviews with experts. The goal was...
Social media are playing an increasingly important role as information sources for travelers. The go...
Many studies on general marketing and consumer behavior suggest in the literature that online custom...
The project examines the influence of the Internet on travelers' prepurchase behavior, with emphasis...
This study examines the impact of Internet search capabilities on consumer pre-purchase decision-mak...
Information search has been a topic of research for a multitude of studies across several fields,...
ii Information search has been a topic of research for a multitude of studies across several fields,...
A critical prerequisite for the formulation of effective travel marketing strategies in the next dec...
166 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2003.This research used a travel p...
166 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 2003.This research used a travel p...
Abstract: Today, the Internet is assumed to be an important channel for services marketing and is le...
American adults (64.8 million) purchased travel products through the Internet in 2005. Among those w...
Internet is a very important sales channel for business in general, but it is becoming increasingly ...
Studying buyer behaviour is a mystery. It is interesting to study what makes consumers decide to pu...
This study investigates what influences consumers' extent of online search (i.e., the number of rele...
Methods used in the thesis include online polling and personal interviews with experts. The goal was...
Social media are playing an increasingly important role as information sources for travelers. The go...
Many studies on general marketing and consumer behavior suggest in the literature that online custom...