To investigate the marketing of private banking services for different market segments. Study will determine if the market is segmented, investigate the matching of products and services to the target segments and find out the necessary skills, qualifications and personal attributes to need for the private bankers
The central objective of our study is to access the expectations of high net worth individuals about...
Banks should be aware that it is their customers who justify their existence. Thus, the first step i...
Banks should be aware that it is their customers who justify their existence. Thus, the first step i...
A study is done on the demand and supply of private banking services in Singapore. Customer demograp...
The objective of this study was to establish if it is good policy for banks to engage in niche marke...
The objective of this study was to establish if it is good policy for banks to engage in niche marke...
The aim of this study is to gain a better insight into the retail banking industry in Singapore. Th...
Banks need to be aware of possible differences in customers' expectations in relation to individual ...
by Au Wai-keung, Francis.Thesis (M.B.A.)--Chinese University of Hong Kong, 1988.Bibliography: leaves...
© 2015, Asian Social Science. All rights reserved. The work of banking institutions is diverse. Thei...
© 2015, Asian Social Science. All rights reserved. The work of banking institutions is diverse. Thei...
© 2015, Asian Social Science. All rights reserved. The work of banking institutions is diverse. Thei...
The Singapore banking scene has undergone substantial changes in the recent years. The liberalizatio...
Marketing as a major function as well as a profession is vital to the existence of any business enti...
This study aims to provide a list of critical success factors for marketing private banking services
The central objective of our study is to access the expectations of high net worth individuals about...
Banks should be aware that it is their customers who justify their existence. Thus, the first step i...
Banks should be aware that it is their customers who justify their existence. Thus, the first step i...
A study is done on the demand and supply of private banking services in Singapore. Customer demograp...
The objective of this study was to establish if it is good policy for banks to engage in niche marke...
The objective of this study was to establish if it is good policy for banks to engage in niche marke...
The aim of this study is to gain a better insight into the retail banking industry in Singapore. Th...
Banks need to be aware of possible differences in customers' expectations in relation to individual ...
by Au Wai-keung, Francis.Thesis (M.B.A.)--Chinese University of Hong Kong, 1988.Bibliography: leaves...
© 2015, Asian Social Science. All rights reserved. The work of banking institutions is diverse. Thei...
© 2015, Asian Social Science. All rights reserved. The work of banking institutions is diverse. Thei...
© 2015, Asian Social Science. All rights reserved. The work of banking institutions is diverse. Thei...
The Singapore banking scene has undergone substantial changes in the recent years. The liberalizatio...
Marketing as a major function as well as a profession is vital to the existence of any business enti...
This study aims to provide a list of critical success factors for marketing private banking services
The central objective of our study is to access the expectations of high net worth individuals about...
Banks should be aware that it is their customers who justify their existence. Thus, the first step i...
Banks should be aware that it is their customers who justify their existence. Thus, the first step i...