While previous studies have extensively examined the individual effects of environmental stimuli on the store environment and store evaluation, few researches have studied the interaction effects between environmental stimuli. In this report, we extend the notion of Gestalt psychology to consumers’ perceptions of retail environment and demonstrate that consumers evaluate store environment holistically. Specifically, in accordance to the Optimal Arousal Theory, the arousing dimension of environmental stimuli is one dimension along which holistic evaluations occur. With that, this report aims to examine the interaction effects between two environmental stimuli, namely ambient scent and lighting, along the arousal dimension on evaluations o...
Despite frequent mention, we know relatively little about the effect of ambient environmental factor...
The atmosphere of a store can be used to produce specific emotions that enhance purchase probability...
This paper focuses on the influence of a store’s environment on consumers’ perception of atmosphere,...
Managers of retail stores, restaurants, and hotels take great care in creating physical environments...
The main purpose of this paper is to present an extended literature review of relevant empirical stu...
The main purpose of this paper is to present an extended literature review of relevant empirical stu...
Ambient light is inherent in the store environment, making research on the interaction effects betwe...
The effect of olfactory stimuli on consumer behaviour has received little attention in marketing and...
This article concerns the ability of smell to assist the development and communication of retail bra...
AbstractAtmospheric in-store stimuli have been the subject of considerable empirical investigation f...
Environments stimulate multiple sensory modalities at a time. However, little knowledge exists into ...
The present study's objective was to investigate the contribution of lighting in evoking an atmosphe...
This research aims to study the effect of a carefully selected congruent and simple ambient scent in...
This paper provides an insight into how the atmospherics of a retail environment influence shopping ...
A growing number of malls draw on atmospheric cues such as ambient music and scents to enhance shopp...
Despite frequent mention, we know relatively little about the effect of ambient environmental factor...
The atmosphere of a store can be used to produce specific emotions that enhance purchase probability...
This paper focuses on the influence of a store’s environment on consumers’ perception of atmosphere,...
Managers of retail stores, restaurants, and hotels take great care in creating physical environments...
The main purpose of this paper is to present an extended literature review of relevant empirical stu...
The main purpose of this paper is to present an extended literature review of relevant empirical stu...
Ambient light is inherent in the store environment, making research on the interaction effects betwe...
The effect of olfactory stimuli on consumer behaviour has received little attention in marketing and...
This article concerns the ability of smell to assist the development and communication of retail bra...
AbstractAtmospheric in-store stimuli have been the subject of considerable empirical investigation f...
Environments stimulate multiple sensory modalities at a time. However, little knowledge exists into ...
The present study's objective was to investigate the contribution of lighting in evoking an atmosphe...
This research aims to study the effect of a carefully selected congruent and simple ambient scent in...
This paper provides an insight into how the atmospherics of a retail environment influence shopping ...
A growing number of malls draw on atmospheric cues such as ambient music and scents to enhance shopp...
Despite frequent mention, we know relatively little about the effect of ambient environmental factor...
The atmosphere of a store can be used to produce specific emotions that enhance purchase probability...
This paper focuses on the influence of a store’s environment on consumers’ perception of atmosphere,...