Add to ORKGGiven the rapidly growing popularity of online impulse buying using digital and social media platforms, it has raised important interests about the antecedents of such consumer behaviour. Data analysis was conducted using confirmatory factor analysis and structural equation modelling. The results from a survey of 310 online buyers suggest that trust holds the strongest correlation with the experiential value. This study provides new insights for marketing literature and online retailers
With the proliferation of e-commerce, there is growing evidence that online impulse buying is an eme...
Online shopping has risen to the third position among Malaysians who use the Internet. Typically, pa...
Consumer behaviour has changed drastically in the past decade. Today, consumers can order anything f...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Impulse buying behaviour is one of the most commercially important forms of consumer behaviour in re...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
Impulse buying is an unintended and persuasive purchasing behavior. It is estimated that 40% of onli...
Graduation date: 2007Online shopping is one of the fastest growing forms of shopping with sales\ud r...
With the proliferation of e-commerce, there is growing evidence that online impulse buying is an eme...
Online shopping has risen to the third position among Malaysians who use the Internet. Typically, pa...
Consumer behaviour has changed drastically in the past decade. Today, consumers can order anything f...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Given the rapidly growing popularity of online impulse buying using digital and social media platfor...
Impulse buying behaviour is one of the most commercially important forms of consumer behaviour in re...
This paper explores the concept of online impulse purchasing behavior. Drawing upon cognitive emotio...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
Depending on the improvements of information technology e-commerce and e-marketing have become very ...
AbstractDepending on the improvements of information technology e-commerce and e-marketing have beco...
Impulse buying is an unintended and persuasive purchasing behavior. It is estimated that 40% of onli...
Graduation date: 2007Online shopping is one of the fastest growing forms of shopping with sales\ud r...
With the proliferation of e-commerce, there is growing evidence that online impulse buying is an eme...
Online shopping has risen to the third position among Malaysians who use the Internet. Typically, pa...
Consumer behaviour has changed drastically in the past decade. Today, consumers can order anything f...