Due to the nature of gender as a social construct, it is commonly believed that women are more sensitive than men and are therefore more suited to certain employment positions, such as those customer facing roles in the hospitality industry. Little empirical evidence supports this idea, but this commonly held assumption may be part of the reason why flight attendants are predominantly women. To test intercultural sensitivity between women and men flight attendants, this paper explored intercultural sensitivity in a sample of 204 flight attendants in the Middle East. According to the results, women expressed more intercultural sensitivity in four out of five factors. These findings should help airlines design training for flight attendants, ...
Purpose - The significant increase in service offerings throughout the world has caused marketing sc...
The reasons for, and the implications arising from, the underrepresentation of women on the flightde...
The study examined how, and to what extent, gender and cultural differences affect subjects’ interpe...
Due to the nature of gender as a social construct, it is commonly believed that women are more sensi...
This study investigates the factors influencing the development of intercultural sensitivity among h...
Gender plays an important role in Arab customers’ evaluation of intercultural service encounters. Ev...
Arab countries strive toward the modernization and feminization of the Arab culture; however, some o...
This research explores the interactions of people across cultures. It looks into how cultural distin...
Globalization affects our careers and education, and now more than ever interacting effectively with...
The reasons for, and the implications arising from, the underrepresentation of women on the flightde...
We document gender differences in the behavior of similar workers within a firm when they book busin...
The research examines how personality characteristics and gender influence adjustment to a foreign c...
Men still dominate flying by better than a ten to one ratio, but there is no question that female pa...
Despite it being over a century since the first woman gained a pilot s licence, piloting remains a m...
A number of studies have identified the influence of values on consumers’ expectations of service st...
Purpose - The significant increase in service offerings throughout the world has caused marketing sc...
The reasons for, and the implications arising from, the underrepresentation of women on the flightde...
The study examined how, and to what extent, gender and cultural differences affect subjects’ interpe...
Due to the nature of gender as a social construct, it is commonly believed that women are more sensi...
This study investigates the factors influencing the development of intercultural sensitivity among h...
Gender plays an important role in Arab customers’ evaluation of intercultural service encounters. Ev...
Arab countries strive toward the modernization and feminization of the Arab culture; however, some o...
This research explores the interactions of people across cultures. It looks into how cultural distin...
Globalization affects our careers and education, and now more than ever interacting effectively with...
The reasons for, and the implications arising from, the underrepresentation of women on the flightde...
We document gender differences in the behavior of similar workers within a firm when they book busin...
The research examines how personality characteristics and gender influence adjustment to a foreign c...
Men still dominate flying by better than a ten to one ratio, but there is no question that female pa...
Despite it being over a century since the first woman gained a pilot s licence, piloting remains a m...
A number of studies have identified the influence of values on consumers’ expectations of service st...
Purpose - The significant increase in service offerings throughout the world has caused marketing sc...
The reasons for, and the implications arising from, the underrepresentation of women on the flightde...
The study examined how, and to what extent, gender and cultural differences affect subjects’ interpe...