The paper raises the problem of binarisms in Juri Lotman’s conceptual and text analytical system from a new perspective. The approach combines several focal aspects of examination. It consist of the parallel study of the application of the notion of binarism in cultural semiotic theory and its active role as a crucial methodological tool for literary text interpretation (the question is: how binary notions in scientific interpretive metatexts are related to the examined culture texts and traditions). Binary models are put into a context of ternary models as interpreted by J. Lotman and B. Uspensky in their 1977 article “The Role of Dual Models in the Dynamics of Russian Culture (until the End of the Eighteenth Century).” The theory expounde...