Add to ORKGInternational audienceThis research contributes to theory by extending the knowledge on power in franchise relationships to the case of omnichannel marketing. As the relative autonomy of franchisees can be an obstacle to optimal omnichannel integration, the research uncovers three broad forms of franchisor practices to align franchisees to the omnichannel strategy, rooted in an enforcing, a collaborative, and an empowering stance
Although scholars recognise that social networks within marketing channels can enhance cooperation (...
Management and support within the franchise network has been an underdeveloped area in the literatur...
The article reviews the line of franchising research known as managing a franchise system. The main ...
International audienceThis research contributes to theory by extending the knowledge on power in fra...
International audienceWhile omnichannel strategies have become increasingly ubiquitous in franchisin...
This paper investigates the impact of omnichannel strategies in franchised networks on the franchise...
This research proposes a state of the art of omnichannel deployment in franchises. Afterdefining the...
International audiencePurpose : The purpose of this paper is to investigate the impact of participat...
Franchising is a widely utilized business format that continues to grow in popularity both domestica...
The franchising consists in the close collaboration between two independent enterprises when the rec...
[[abstract]]In the past, franchise organization research into the problems of resource scarcity and ...
International audienceThe relationships between franchisors and franchisees are more dependent on re...
This study focuses on the dynamics of franchising as a business model. It is argued that a successfu...
Although scholars recognise that social networks within marketing channels can enhance cooperation (...
Management and support within the franchise network has been an underdeveloped area in the literatur...
The article reviews the line of franchising research known as managing a franchise system. The main ...
International audienceThis research contributes to theory by extending the knowledge on power in fra...
International audienceWhile omnichannel strategies have become increasingly ubiquitous in franchisin...
This paper investigates the impact of omnichannel strategies in franchised networks on the franchise...
This research proposes a state of the art of omnichannel deployment in franchises. Afterdefining the...
International audiencePurpose : The purpose of this paper is to investigate the impact of participat...
Franchising is a widely utilized business format that continues to grow in popularity both domestica...
The franchising consists in the close collaboration between two independent enterprises when the rec...
[[abstract]]In the past, franchise organization research into the problems of resource scarcity and ...
International audienceThe relationships between franchisors and franchisees are more dependent on re...
This study focuses on the dynamics of franchising as a business model. It is argued that a successfu...
Although scholars recognise that social networks within marketing channels can enhance cooperation (...
Management and support within the franchise network has been an underdeveloped area in the literatur...
The article reviews the line of franchising research known as managing a franchise system. The main ...