This study aims to determine the mediating role of brand trust in the influence of user generated content and firm generated content on smartphone X brand loyalty in Indonesia. In previous studies, there were different results related to the influence of user generated content and firm generated content, so this study was conducted to review these two variables in influencing brand loyalty to the X smartphone brand. Data were collected cross-sectionally using a digitally distributed questionnaire to 175 respondents who are customers of smartphone brand X. Sample selection by purposive sampling. Furthermore, the data was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) through the SmartPLS software. This study show...
This research aims to analyze the effect of brand trust and brand loyalty to consumer purchase inten...
This paper aims to determine the effect of the Samsung Smartphone brand experience on brand loyalty ...
ABSTRACTThe purpose of this study is to determine the effect of brand image, brand trust and product...
This study aims to determine the mediating role of brand trust in the influence of user generated co...
The purpose of this study is to analysis how the effect of perceived quality on brand loyalty throug...
Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek, Kepercayaan Merek dan Kepribadian Me...
The study looked at the relationships between perceived quality, brand trust, and knowledge, as well...
Loyalitas merek adalah salah satu aspek terpenting yang hendak dicapai perusahaan untuk mempertahank...
This research aims to examine factors that generate brand loyalty of cellular phone consumption, whi...
The users of Smartphone Indonesia continue to increase every year. This causes the competition of bu...
The purpose of this study to determine the relationship of brand trust dimension to brand loyalty of...
This research aims to examine factors that generate brand loyalty of cellular phone consumption, whi...
Smartphones have now become something that cannot be separated in daily activities for the lives of ...
This study aims to analyze the factors that influence brand loyalty on Realme smartphone it i...
Abstract This research was conducted to see the effect of price, brand image and brand trust on cons...
This research aims to analyze the effect of brand trust and brand loyalty to consumer purchase inten...
This paper aims to determine the effect of the Samsung Smartphone brand experience on brand loyalty ...
ABSTRACTThe purpose of this study is to determine the effect of brand image, brand trust and product...
This study aims to determine the mediating role of brand trust in the influence of user generated co...
The purpose of this study is to analysis how the effect of perceived quality on brand loyalty throug...
Penelitian ini bertujuan untuk mengetahui Pengaruh Citra Merek, Kepercayaan Merek dan Kepribadian Me...
The study looked at the relationships between perceived quality, brand trust, and knowledge, as well...
Loyalitas merek adalah salah satu aspek terpenting yang hendak dicapai perusahaan untuk mempertahank...
This research aims to examine factors that generate brand loyalty of cellular phone consumption, whi...
The users of Smartphone Indonesia continue to increase every year. This causes the competition of bu...
The purpose of this study to determine the relationship of brand trust dimension to brand loyalty of...
This research aims to examine factors that generate brand loyalty of cellular phone consumption, whi...
Smartphones have now become something that cannot be separated in daily activities for the lives of ...
This study aims to analyze the factors that influence brand loyalty on Realme smartphone it i...
Abstract This research was conducted to see the effect of price, brand image and brand trust on cons...
This research aims to analyze the effect of brand trust and brand loyalty to consumer purchase inten...
This paper aims to determine the effect of the Samsung Smartphone brand experience on brand loyalty ...
ABSTRACTThe purpose of this study is to determine the effect of brand image, brand trust and product...