In this article, we explore how normative understandings of what “proper journalism” is affects journalistic practices, particularly for those who are trying to develop new types of practices. Drawing on the autoethnography of one of the authors of this article, who is both an academic and an entrepreneurial journalist, we explore how explicit and implicit norms of journalism, and the central values they imply, impact individual experiences of doing journalism. We highlight the pressure that these dominant values and understandings can induce and explore an alternative value that can help guide innovation in journalism. We argue that putting the value of “hope” centrally in the discourse and practice of journalism can help change journalism...