PGA 2.0: A Modeling Technique for the Alignment of the Organizational Strategy and Processes

Successfully aligning a company’s strategy with its processes is a major concern in practice. Indeed, almost half of the organizations are able to implement a mere 60% of its objectives. This problem has attracted attention in Strategic Management, Organization, and Conceptual Modeling literature. In previous research, we presented a first version of the Process-Goal Alignment (PGA) technique, which is a model-based approach for realizing strategic fit that was designed as the result of an iteration of Action Design Research (ADR). This chapter supplements the first PGA version by reflection and learning during a second cycle of ADR, which entails further development and application of the modeling technique in four real-life case studies. As such, this chapter formalizes the initial design in combination with the insights from the case studies, which results in PGA version 2.0. This also includes a description of the proof-of-concept version of the ADOxx modeling tool. Finally, we also present a brief outlook of future PGA research opportunities