The effects of financial aid on college student persistence

Student enrollment is of paramount importance to most colleges\u27 and universities\u27 financial stability, particularly private institutions which rely heavily on tuition revenue. Some colleges and universities have invested in costly recruitment strategies to increase enrollment. Many institutions, however, view student retention as the most cost-effective means of stabilizing enrollment (Moline, 1987; Tinto, 1987). Student retention is an obvious goal for all institutions of higher education