THE LOOK OF DESIGN ON NARRATIVE CERAMICS FROM GRUPO FLOR DO BARRO - CARUARU/PE

The Alto do Moura, neighborhood of the city of Caruaru, is recognized for its crafts of figurative ceramic pieces with influence of Mestre Vitalino, among other artisans. Fruit of the ceramic tradition, since 2014, the Group Flor do Barro, formed by women artisans, meets with the common interest of visibility and recognition of their crafts. The present article presents the first results of an extension project of the Design Course of UFPE, directed to this group of artisan women, which seeks to bring design closer to local crafts. The research method adopted was the one proposed by the Design Laboratory O Imaginário/UFPE, based on five guiding axes: Design, Management, Production, Communication and Market. The results of the Group's diagnosis point to a creative process represented by the narrative of daily life, family memories and female empowerment; a rudimentary ceramic production sustained by manual modelling and firing in wood-fired ovens; the finishing of pieces by cold painting and commercialisation limited to tourist visits to the neighbourhood. At the same time that one perceives a politically organized group capable of being a vector for public actions for local crafts, the production process is individual