THE CONSUMER TRENDS OF SECONDHAND CLOTHING IN YOUNG PEOPLE – THE CASE OF THE GENERATION Z OF VIETNAM

In recent years, secondhand clothes have become a fashion trend that is enthusiastically supported by Vietnamese youth thanks to their fashionability and environmental friendliness. A series of second-hand shops, warehouses, and consignment events have sprung up in parallel with second-hand markets that have existed for many years, still attracting many visitors. In order to examine the trend of secondhand clothing consumption among young Vietnamese, the research team conducted this study. Through the results of the study, it can be seen that the main personal factors leading to the use of secondhand clothes by the survey subjects are spending savings and personal preferences. Most of the decisions to buy secondhand clothes are influenced by the uniqueness of the product and by friends and relatives. The most enabling aspect when using secondhand clothes is the product quality and the product's design, while the aspects that are the most concerns by both users and non-users of secondhand clothes are a matter of hygiene and health