BODY IMAGE AND DARK SIDE OF SOCIAL NETWORKING: A QUALITATIVE STUDY

The mainstream media has a negative impact on female body image; less is known about social networks. The aim of the study was to examine how female use Social sites and if using Social sites affects body image. A descriptive qualitative approach was used. As the nature of the present research is qualitative. So the researcher used the case study method by way of its data is more detailed. All the qualitative research based on in-depth knowledge of case. The current study has been conducted in Punjab Pakistan and the target population was females using social media and conscious about their body image and its acceptance. The researcher selected female on different social sites. They all were from different backgrounds and social statuses. Age group of the respondents ranged from 25 to 35. Participants were selected on the basis of their usage of social sites and how much they performed. The data was analyzed on the basis of themes