Beer, sociability, and masculinity in South Africa /

Includes bibliographical references and index.Illicit drinking, prohibition, and sociability in apartheid's townships -- "If you want to run with the big dogs": beer wars, competition, and monopoly -- Beer advertising: making markets and imagining sociability in a divided society -- "Tomorrow will also be a hard day": antisocial drinking cultures and alcoholic excess -- Remaking the old order: beer, power, and politics -- Heritage and beer tourism: reimagining beer after apartheid -- Global competition, world class manufacturing, and national economic restructuring