Purpose - The increasing demand for organic foods is explained mainly by consumers' concerns about the quality and safety of foods and their perception that organically produced foods are healthier and safer than conventional foods. Based on internationally available concentration data of organic and conventional vegetables (carrots, tomatoes, lettuce and spinach) and potatoes, the paper aims to investigate the scientific validity of nutrition claims as "no vegetable/potato has higher amounts of nutrient X than organic vegetables/potatoes" and "no vegetable/potato has lower amounts of contaminant Y than organic vegetables/potatoes".Design/methodology/approach - Detailed nutrient and contaminant databases were developed for organic and conve...