Add to ORKGThis commentary explores the Big Data transition of the field of Marketing. The potential value of Big Data Analytics for both firms and customers is investigated and impediments for Marketing are identified. It is concluded that despite the threats and obstacles, exciting challenges and opportunities for creating value are to be explored and exploited by marketing scholars and practitioners.This commentary explores the Big Data transition of the field of Marketing. The potential value of Big Data Analytics for both firms and customers is investigated and impediments for Marketing are identified. It is concluded that despite the threats and obstacles, exciting challenges and opportunities for creating value are to be explored and exploited by mar...
The success of the company's management concept depends on the ability to provide quality and compre...
Consumer analytics is at the epicenter of a Big Data revolution. Technology helps capture rich and p...
Mining and analyzing the valuable knowledge hidden behind the amount of data available in social med...
This commentary explores the Big Data transition of the field of Marketing. The potential value of Bi...
The Big Data potential in marketing is colossal and with data being generated and collected in real-...
Abstract — the notion of big data holds a processing and technology background. In an era that has b...
Big Data has earned much attention from the IT industry and academia. Given the research interest on...
Big data refers to the vast quantity of data that is currently being generated and captured in a var...
Businesses are increasingly relying on commercializing their services and goods to generate income f...
This paper explores the substantial influence of big data analytics on marketing efficiency and effe...
Purpose: This paper aims to improve understanding of data-driven marketing by examining the experien...
Customer insight is at the heart of the big data era. This revolution makesit possible to directly o...
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics a...
Data is increasingly being created, stored, analyzed, and applied. Big Data is becoming an everyday ...
Purpose of the paper The paper explores use of big data in innovation and market leadership in B2B ...
The success of the company's management concept depends on the ability to provide quality and compre...
Consumer analytics is at the epicenter of a Big Data revolution. Technology helps capture rich and p...
Mining and analyzing the valuable knowledge hidden behind the amount of data available in social med...
This commentary explores the Big Data transition of the field of Marketing. The potential value of Bi...
The Big Data potential in marketing is colossal and with data being generated and collected in real-...
Abstract — the notion of big data holds a processing and technology background. In an era that has b...
Big Data has earned much attention from the IT industry and academia. Given the research interest on...
Big data refers to the vast quantity of data that is currently being generated and captured in a var...
Businesses are increasingly relying on commercializing their services and goods to generate income f...
This paper explores the substantial influence of big data analytics on marketing efficiency and effe...
Purpose: This paper aims to improve understanding of data-driven marketing by examining the experien...
Customer insight is at the heart of the big data era. This revolution makesit possible to directly o...
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics a...
Data is increasingly being created, stored, analyzed, and applied. Big Data is becoming an everyday ...
Purpose of the paper The paper explores use of big data in innovation and market leadership in B2B ...
The success of the company's management concept depends on the ability to provide quality and compre...
Consumer analytics is at the epicenter of a Big Data revolution. Technology helps capture rich and p...
Mining and analyzing the valuable knowledge hidden behind the amount of data available in social med...