The new business road test : what entrepreneurs and executives should do before launching a lean start-up /

Includes bibliographical references (pages 301-317) and index.My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test