International trade affects us all. It expands markets for firms to thrive and increases varieties to satisfy consumers. From waking up with a coffee grown on Brazilian trees to closing a light manufactured in China at night, our daily routines are riddled with products that can be provided by firms located across the world. Not every firm chooses to do so though. Firms are different, heterogeneous, and only those that are sufficiently productive successfully engage in trade. The ability of current trade models to capture this kind of detailed firm-level trade reality brings them much closer to businesses and policymakers. This thesis aims to progress the field of international trade on the definition, characterization and measurement of th...