In this paper we present the Living Lab methodology as an overall framework for in-situ open innovation involving the end-user as equal participant in the innovation process. As a specific form of distributed innovation, relying on co-creation, we demonstrate the applicability of the Living Lab-approach for home ICT innovation by means of four innovation projects in different stages of maturity. We describe the used research methodologies and reflect on the role of the user.In this paper we present the Living Lab methodology as an overall framework for in-situ open innovation involving the end-user as equal participant in the innovation process. As a specific form of distributed innovation, relying on co-creation, we demonstrate the applica...