Ökonomische Analyse der Erstnutzer von Elektrofahrzeugen

Plug-in hybrids and purely electric vehicles are currently being intensively discussed. The economic efficiency of these vehicles is essential for their future market success. As economic analyses of the specific driving profiles of customer groups in Germany have shown, economic efficiency depends on factors such as vehicle mileage, the share of urban driving and the share of electrical driving. For the first users of electric mobility, small, purely electrically-operated town cars will be offered in 2015. About 4 % of German car drivers were found to be suitable for such a car. Later on, plug-in hybrids will also become attractive for certain consumer groups, in particular for full-time workers from communities with fewer than 100,000 residents. Less suited are car drivers in large cities as they do not usually drive sufficient distances for an electric car to pay off, often do not have access to their own private parking and the majority only own one vehicle. Housewives/househusbands and pensioners comprise other groups not considered to be suitable as the first users of electric vehicles from a purely economic perspective