Setting the scene : consumer law - who is the consumer? - basic models of consumer law in the EU - legal techniques of consumer protection at the community level - consumers, horizontal effect and state liability for infringement of European consumer law; Commercial practices and adertisong : scope of European unfair commercial practices law - notion of fairness - misleading practices - misleading omission - language in commercial practises - comparative advertising - aggressive practices and sales promotion ; Consumer contract law : consumer protection and the evolution of European contract law - formation of contract - information duties ; Rights of withdrawal and standard terms : right of withdrawal - standard terms ; Sale of goods : EU ...