Ethical issues in international communication /

"A collection of essays from scholars around the globe examining the ethical issues and problems associated with some of the major areas within contemporary international communication: journalism, PR, marketing communication, and political rhetoric"--"A collection of essays from scholars around the globe examining the ethical issues and problems associated with some of the major areas within contemporary international communication: journalism, PR, marketing communication, and political rhetoric"--Includes bibliographical references and index.Machine generated contents note: -- Introduction: The essence of the debate / A.G. Nikolaev -- pt. 1: From theory to practice. Cultural diversity and moral relativism in communication ethics / C.G. Christians -- What does it mean to be moral? A cross-cultural and cross-religious analysis of morality among Muslims and Christians in Britain and France / S.M. Croucher -- pt. 2: The ethics of international political rhetoric. The rhetoric of democracy / G. Elfstrom -- 'America will call evil by its name': evil as a theologically and morally loaded notion in American foreign policy discourse / A. Kasafi Perkins -- pt. 3: Ethical issues in international journalism. Saving or drowning? The paradox of attempting ethics in international news and communication / I.R. Hammady -- Identities, ethics, and international communication in the French context / É. Le -- The dilemmas of war and peace reporting / R.L. Keeble -- pt. 4: International PR and public communication. Ethics, cultures, and global social marketing health campaigns / T.L. Rentner & L. Lengel -- An ethical-theory-based analysis of the social responsibilities of three global corporations: ExxonMobil, Shell, and Pfizer / C.B. Pratt & W. Adamolekun -- Cultural and historical aspects of media transparency in Russia / K. Tsetsura -- Visual ethics in public relations: an analysis of Latin American government web sites / M.A. Johnson & E.M. Searson -- pt. 5: Is education the answer? The invisible dimension of international communication: is it possible to teach others 'the right ethical standards'? / S. Sablina & B. Struminskaya -- Instead of a conclusion: Is education the answer? or What may all this mean? / A.G. Nikolaev