Belgium: two communities with diverging views on how to manage media diversity

Although Belgium's broadcasting history can be considered a perfect example of the overall situation in Western Europe, the country's specific cultural makeup and political shifts are also reflected in its media environment. The media system is characterized by a fairly high degree of cross-ownership, while major differences can be found in the degree of cultural protection. This article examines the stances being taken in the French- and Flemish-Speaking Communities: contextually, in terms of cross-ownership regulation; institutionally, as to the mission of the public broadcaster (pur sang or broader); and content-wise, with respect to home-grown, high identity value productions, as opposed to transnational productions from foreign players.Although Belgium's broadcasting history can be considered a perfect example of the overall situation in Western Europe, the country's specific cultural makeup and political shifts are also reflected in its media environment. The media system is characterized by a fairly high degree of cross-ownership, while major differences can be found in the degree of cultural protection. This article examines the stances being taken in the French- and Flemish-Speaking Communities: contextually, in terms of cross-ownership regulation; institutionally, as to the mission of the public broadcaster (pur sang or broader); and content-wise, with respect to home-grown, high identity value productions, as opposed to transnational productions from foreign players.A