Add to ORKGDigital innovation and adoption behavior has a pivotal role in moderating how customer digital experience influences brand image through cohesive interactions that delights their customers. This study aims to provide strong empirical evidence of the relationship between digital customer experience in relation to AUB’s brand image, with the inclusion of Digital Innovation and Adoption Behavior as moderating variables. The study utilizes survey research methodology and collects responses from 100-target audience samples from Asia United Bank. The research also uses regression analysis, descriptive statistics, and correlational analysis. The results showed that the normal relationship between Digital Customer experience towards brand image gar...
The purpose of the study was to investigate how well international companies have adapted to the dig...
Modern era of management has seen a rise in the level of customer engagement, which was not that muc...
Building a brand is a long-term process and it also applies to the world of social media. It is said...
The primary trend of the ongoing digital transformation is the rapid socialization of the Internet. ...
This paper presents an empirical study to investigate the effect of brand equity on customer’s adopt...
Post-purchase behavior is the focus of this study because it can show consumer loyalty to a product....
In this study, the aim was to determine the effect of digital marketing, brand image, and service fa...
Abstract: Background: The increasing development of digital technology and changes in the behavior ...
The aim of this thesis was to find out what kind of relationship there is between brand image and cu...
This study examines the effect of experience quality on loyalty to digital wallet users. The financi...
Electronic Word of Mouth is a very important thing to pay attention to in the digital era as it is t...
Technology progress offers an positive impact for marketing technique become digital marketing as co...
This research was conducted to determine the effect of Brand Image, Brand Love, Brand Trust, and Cus...
The development of the era is accompanied by advances in technology, the means of promotion are incr...
Brand equity is very important to marketers of' consumer goods and service. Brand equity facilitates...
The purpose of the study was to investigate how well international companies have adapted to the dig...
Modern era of management has seen a rise in the level of customer engagement, which was not that muc...
Building a brand is a long-term process and it also applies to the world of social media. It is said...
The primary trend of the ongoing digital transformation is the rapid socialization of the Internet. ...
This paper presents an empirical study to investigate the effect of brand equity on customer’s adopt...
Post-purchase behavior is the focus of this study because it can show consumer loyalty to a product....
In this study, the aim was to determine the effect of digital marketing, brand image, and service fa...
Abstract: Background: The increasing development of digital technology and changes in the behavior ...
The aim of this thesis was to find out what kind of relationship there is between brand image and cu...
This study examines the effect of experience quality on loyalty to digital wallet users. The financi...
Electronic Word of Mouth is a very important thing to pay attention to in the digital era as it is t...
Technology progress offers an positive impact for marketing technique become digital marketing as co...
This research was conducted to determine the effect of Brand Image, Brand Love, Brand Trust, and Cus...
The development of the era is accompanied by advances in technology, the means of promotion are incr...
Brand equity is very important to marketers of' consumer goods and service. Brand equity facilitates...
The purpose of the study was to investigate how well international companies have adapted to the dig...
Modern era of management has seen a rise in the level of customer engagement, which was not that muc...
Building a brand is a long-term process and it also applies to the world of social media. It is said...