Assessing Influence Factors Affecting the Quality of the Diffusion of Innovation and New Technology Management in the Higher Education Sector in Saudi Arabia

The research investigated the adoption of innovation and technologies in the higher education sector in Saudi Arabia. The research focused on studying the individual characteristics of managers and employees of private and public universities. Additionally, the research studied the factors that influenced the diffusion of innovation and the degree level of adopting innovations at the organizations. The invention that was selected to be evaluated for its adoption was Balanced Scorecard (BSC) managerial innovation. The study sample was collected from decision-makers of six public and private universities in Saudi Arabia. These decision-makers involved both formal management and faculty members. The independent variables consist of the perceptions of an invention and the individual factors of prospective adopters. The intention of adoption of innovation is the dependent variable. The research was measuring the variables by using 33 multipoint questionnaires. The research found that the intention of the adoption is affected only by Relative Advantage, Result of Demonstration, Image, Avoidance, and Subjective Norms. However, it was noticed that individual differences variables have no relationship with the intent to adopt the innovation. On the other hand, the individuals\u27 differences factor which is Management Level has a positive relationship with Relative Advantage, Compatibility, Ease of Use, Result of Demonstration, Image, Avoidance, Perceived Voluntariness, and Subject Norms