STRATEGI HUMAS PEMERINTAH DAERAH KABUPATEN TOJO UNA-UNA DALAM MEMBENTUK CITRA POSITIF

Public Relations has an important role in every institution to shape the image of the company/institution. This study aims to find out how the public relations strategy of the local government of Tojo Una-una district in forming a positive image. This study uses observation data collection techniques, questionnaires, and documentation. The results of this study indicate that the public relations strategy of the regional Government of Tojo Una-una Regency in forming a positive image is good, with an average percentage of 71 %