Visualization as a Means of Influence (on the Example of Student Periodicals)

Visualization is a modern tool of communication with media perceptive readers. Visual means allow to influence the emotional sphere of the reader, replace certain information and the number of characters, diversify the compositional design of publications and create their aesthetics, which affects the image and reputation of periodicals. Visualization is a tool that is actively used in student periodicals, the target audience of which is modern youth with clip thinking. In order to attract the attention of such readers, to intensify their attention, the editors of student publications diversify the content with the help of a set of visual aids. In particular, typical forms of visualization in publications are photographs, drawings, pictures, symbols, comics, puzzles, tables, graphics, variation of page space with fonts, colors, decorative lines. The article analyzes the content of student magazines in Ukraine and Poland on the means of visualization and states the effectiveness of visual communication for these publications. As a result of research it is established that visualization has specificity of the influence (complexity and systematics). Determining criteria for the effectiveness of visual communication of student periodicals are visual activity, the degree of cognitive perception, compositional organization, supragraphemics, topographemics, non-pictographic elements, text positioning