Add to ORKGGreen marketing practices allow the hotel industry to reach sustainable goals with the double effect of safeguarding the environment and being economically efficient. In recent years, technological innovations and changes in tourists' behaviour have contributed to changing the hospitality sector. The paper carries out a literature review by examining the main tourism and hospitality management journals, to highlight the evolution of green practices and to detect lights and shadows concerning the effectiveness and development of green marketing in the hotels' industry
[[abstract]]Green thoughts has overwhelmed the world in recent years. The tourism, which was called ...
Growth in the number of tourist destinations encourages the number of tourists and other fields that...
In recent years, many hotels have adopted green practices and have become greener to attract eco-con...
This paper attempts to explore the evolution of green marketing in the hotel industry. This study is...
In view ofthe serious environmental problems we are currently facing,taking action to protect our pl...
Tourists’ perceptions of destination impacts and environmental consequences of their visits to desti...
The environmental impacts generated by the tourism and hospitality sector have gained considerable ...
The aim of this research, which is based on a literature review and bibliometric analysis, is to rev...
Green marketing is falling into the category of answers provided by the business world to the requir...
Environmental degradation in the world is increasing day by day. As a result, there is an increasing...
Different studies have analysed how green marketing influences the sustainable image of tourist comp...
The current study utilises the time-tested systematic literature review (SLR) method to identify and...
Environmental concerns are growingly influencing tourist behaviour and consumption patterns. Related...
The paper aims at presenting the broad literature report on green hotels. Development of the “green ...
The purpose of this study is to analyze if green marketing influences customer satisfaction signific...
[[abstract]]Green thoughts has overwhelmed the world in recent years. The tourism, which was called ...
Growth in the number of tourist destinations encourages the number of tourists and other fields that...
In recent years, many hotels have adopted green practices and have become greener to attract eco-con...
This paper attempts to explore the evolution of green marketing in the hotel industry. This study is...
In view ofthe serious environmental problems we are currently facing,taking action to protect our pl...
Tourists’ perceptions of destination impacts and environmental consequences of their visits to desti...
The environmental impacts generated by the tourism and hospitality sector have gained considerable ...
The aim of this research, which is based on a literature review and bibliometric analysis, is to rev...
Green marketing is falling into the category of answers provided by the business world to the requir...
Environmental degradation in the world is increasing day by day. As a result, there is an increasing...
Different studies have analysed how green marketing influences the sustainable image of tourist comp...
The current study utilises the time-tested systematic literature review (SLR) method to identify and...
Environmental concerns are growingly influencing tourist behaviour and consumption patterns. Related...
The paper aims at presenting the broad literature report on green hotels. Development of the “green ...
The purpose of this study is to analyze if green marketing influences customer satisfaction signific...
[[abstract]]Green thoughts has overwhelmed the world in recent years. The tourism, which was called ...
Growth in the number of tourist destinations encourages the number of tourists and other fields that...
In recent years, many hotels have adopted green practices and have become greener to attract eco-con...