Reflecting rural supply regarding demographic change in Germany: A qualitative analysis of requirements and acceptance to preserve quality of live in rural areas

Demographic change in Germany is characterised by low birth rates and increasing life expectancy. Especially rural areas suffer from this trend. Futhermore, this fact results in lower quality of life due to gradual reduction of infrastructure. However, there is a rising need for supply because of ageing population. The objective of this paper is to analyse which requirements citizens have regarding local food and medical supply concepts and what kind of solutions are possible. The aim is to identify critical requirements and acceptance factors that should be considered when establishing local supply concepts in rural areas in Germany