Toyota motor corporation: organizational culture

This paper investigates the organizational culture of one of the largest auto manufacturers in the world ToyotaMotor Corporation using various corporate culture and management models. The investigation was conducted in2009 using qualitative analysis with the help of various secondary sources. The study reveals that the company’smanagement style can be characterized as the Family type that implies collectivistic society with male domination,strict rules and laws at work, and long-term orientation. It is also based on several essential principles, such ascontinuous improvement and learning, respect for people, mutual trust, and teamwork. Two core elements of theToyota’s success are technological innovations and qualified human resources