Type in the eye of the beholder

What do you see when you read a piece of typeface? Just letters or art? To be creative in your practice is to be inventive, imaginative and innovative to constantly be exploring and discussing new ways of seeing or doing the everyday thing, John Rooney, Lecturer in the School of Art and Design and currently studying for a PhD at the University is doing just this. Along with colleagues from the Birmingham Institute of Art and Design and Huddersfield University John has recently set up the Typographic Research Initiative (TRI)