Blogging in context: reviewing the academic library blogosphere

Purpose – This article aims to set a context for blogging within academic libraries in order to identify key themes and examples of good practice for others considering blogging as a future activity.Design/methodology/approach – The study encompasses a literature review to identify relevant evidence around blogs within academic libraries, followed by a content analysis of a sample of the UK-based blogs which aims to provide an overview of common activity and a brief survey to blog authors to set the outcomes of the literature review in a “real world” context.Findings – Blogging appears to be a worthwhile activity for academic libraries looking to present information or connect with users in new ways; however lessons can be learnt from the experience of early bloggers, as presented in the literature. While blogs can fulfil many purposes, it is clear that creating a two way interaction between the library service and its users is difficult within the academic library environment.Originality/value – The paper presents an up-to-date review of the literature from 2005 to 2012 and includes a detailed analysis of a sample of the UK blogs, comparing their content and activity and a survey of the UK-based academic library bloggers. The article concludes with five key tips for potential bloggers