Politicians, personal image and the construction of political identity : a comparative study of the UK and Italy

Is the media obsession with image leading to a degeneration of politics? Are politicians more concerned with their appearances than with policy substance? By relying on the frank and colorful voices of over 50 politicians across the UK and Italy, this book not only leads the reader through the wardrobes of our elected representatives, but also develops a different understanding of the “mediatization” of politics