Communicating cycle training : Perceptions and experiences of adult cycle training

This research aimed to better understand the communication strategies that can most effectively be used to engage with the diverse community of adults who cycle, or would cycle, and help convince them of the benefits of cycle training. The research was based upon empirical work in Greater Manchester comprising a web-based survey and a series of focus groups. This research report provides an executive summary of the study, including the context, methodology and the findings