Low mislabeling rates indicate markedimprovements in European seafood marketoperations

Over the span of a decade, genetic identification methods have progressively exposed the inadequacies of theseafood supply chain, revealing previously unrecognized levels of seafood fraud, raising awareness among thepublic, and serving as a warning to industry that malpractice will be detected. Here we present the outcome ofthe latest and largest multi-species, transnational survey of fish labeling accuracy to date, which demonstratesan apparent sudden reduction of seafood mislabeling in Europe. We argue that recent efforts in legislation,governance, and outreach have had a positive impact on industry regulation. Coordinated, technology-based,policy-oriented actions can play a pivotal role in shaping a transparent, sustainable global seafood market andin bolstering healthier oceans