The research aims to critically discuss key new biotechnologies in textile processing and examines the foundation of the resistance to adoption of such technologies in emerging markets. Using semi-structured interviews and the scientific literature, the paper draws on experts’ opinions about enzyme applications; at the same time, the paper interrogates policymakers and economic operators about the barriers to biotechnology adoption in emerging markets. The paper finds that the application of biotechnologies in textile processing is an environmentally sustainable alternative to traditional chemical processing. Enzymatic processing involves less water and energy, thus causing less environmental degradation. The research builds on strategic ma...