Add to ORKGDisney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a paradigm for contemporary consumption. A framework is presented to understand consumption in Disney and Disneyesque settings. Finally, we offer cautions and critiques regarding such strategies-a guide for the informed consumer
Purpose Despite multiple studies of customer delight in various service industries, limited research...
abstract: Theme parks have been expanding in size and scope since their inception decades past, a tr...
This entertaining and playful book views Disney World as much more than the site of an ideal family ...
Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. ...
The Disney brand invokes strong feelings of loyalty from supporters and dissatisfaction from its opp...
The Walt Disney Company includes several incredibly successful theme parks, and they have succeeded ...
The researcher chose to investigate Walt Disney World in Orlando, the research aim focuses on themi...
Over the past decade, researchers have increasingly begun to take a critical look at Disney, as a co...
As has been noted by many educators who report “special difficulties in getting students to develop ...
Poets rhapsodize about it, the Beatles sing about it, philosophers debate it, psychologists study it...
The thesis tells all about the design of the Disney’s parks and resorts by the Imagineers (workers w...
The current study investigated the influence prior consumption has on male and female consumers and ...
The Disney Corporation is a near-perfect case study in the power and profit that can accompany the h...
I began my study of Disney by writing down all of my personal impressions and memories of Disney. Be...
Poets rhapsodize about it, the Beatles sing about it, philosophers debate it, psychologists study it...
Purpose Despite multiple studies of customer delight in various service industries, limited research...
abstract: Theme parks have been expanding in size and scope since their inception decades past, a tr...
This entertaining and playful book views Disney World as much more than the site of an ideal family ...
Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. ...
The Disney brand invokes strong feelings of loyalty from supporters and dissatisfaction from its opp...
The Walt Disney Company includes several incredibly successful theme parks, and they have succeeded ...
The researcher chose to investigate Walt Disney World in Orlando, the research aim focuses on themi...
Over the past decade, researchers have increasingly begun to take a critical look at Disney, as a co...
As has been noted by many educators who report “special difficulties in getting students to develop ...
Poets rhapsodize about it, the Beatles sing about it, philosophers debate it, psychologists study it...
The thesis tells all about the design of the Disney’s parks and resorts by the Imagineers (workers w...
The current study investigated the influence prior consumption has on male and female consumers and ...
The Disney Corporation is a near-perfect case study in the power and profit that can accompany the h...
I began my study of Disney by writing down all of my personal impressions and memories of Disney. Be...
Poets rhapsodize about it, the Beatles sing about it, philosophers debate it, psychologists study it...
Purpose Despite multiple studies of customer delight in various service industries, limited research...
abstract: Theme parks have been expanding in size and scope since their inception decades past, a tr...
This entertaining and playful book views Disney World as much more than the site of an ideal family ...