The 21st Century Digital Economy and the Fashion Industry: A Macroview

In the 21st century, globalization has become a driving force for both domestic and international supply chains. With the freer movement of goods, services, capital, and people around the globe, the nature of how apparel companies execute their business is no longer the same. It has created a sector for the growing digital economy and has enhanced the meaning of merchandising in the fashion industry. Driving forces of this phenomenon include economic development, lowered trade and investment barriers, and technological advancement (especially in terms of transportation and communication)