Decision Support Models For The External Variety Of Configurable Products

The decision of what configurations of a product to offer is a difficult one for marketing and sales departments. In this study, we developed decision support models that can help decision makers when using operational models to manage external variety of configurable products. Our main objective is to reduce the number of product variants offered in a proper way so that inventory and demand models do not suffer from the curse of dimension. Due to its ability and flexibility, our framework can be employed under various marketing actions. We applied our framework to both qualitative and quantitative data