The Perceived Influence of Case Method on Students’ Performance and Critical Thinking in Business Studies

Business schools have globally applied the case method as an initiative to assimilate real life business knowledge and skills. Researchers have found that the case method, compared to other teaching methods, provides an excellent opportunity for students to participate in the analysis of different business situations, as well as to invent solutions, generating interest and positive motivation towards learning. This study aimed to examine students’ perceptions about the influence of the case method on students’ performance and critical thinking. The sample included 141 freshman undergraduate students from Business Informatics and Economics programs at Epoka University enrolled in a management course that utilizes the case study method. Forty seven q uestionnaires were analyzed through descriptive and inferential statistics. Questions were divided in three categories: general perception, performance, and critical thinking. The result showed a positive general perception of the case method. Additionally the study found a positive perception on students’ performance and critical thinking through the case study method