Digital Marketing: Transforming the Management Practices

This chapter covers the importance of Digital Marketing. Digital marketing has become a very important tool for all the business men because with the increased usage of the Internet many companies have started using this platform for promoting their products. Digital marketing uses some tools or methods such as Search Engine Optimization (SEO), Content Marketing, Search Engine Marketing (SEM), Artificial Intelligence, Programmatic Advertising, Chat Bots, Video Marketing, Social Messaging Apps, Visual Search and Social Media Stories. Digital marketing also gives a platform for customer’s feedback so that the company can change the requirements according to their needs and uses; this is why digital marketing, despite the challenges, is famous at present