Motivating smokers to quit : effectiveness and feasibility of a web-based multiple tailored smoking cessation programme and tailored counselling by practice nurses

Smoking is worldwide the main avoidable cause of disease and early death. A cessation advice by the general practitioner can help smokers quit smoking. However, due to lack of time GP’s are forced to take other measures. This dissertation shows the successful integration of fully automated online tailored counselling in the general practice: the smoking patient receives a personal cessation advice on the basis of a questionnaire he/she filled out. This appears to be (cost) effective. This method also turned out successful for reaching lower educated smokers, which is less successful via mass media. The dissertation also makes recommendations for improvements of the online tailored counselling, so that this programme can in the future be used via all general practices in the Netherlands. This research was financed by KWF Kankerbestrijding