Atmosphere Restaurant As The Antecedent of Satisfaction Customer Omah Dhuwur Restaurant

Research is using the technique of sampling non probability by incidental sampling, there are three variables bebsas (X) and a variable dependent (Y), ie the sampling technique by anyone who by chance met the writer can be used as a sample, when seen people coincidentally found it suitable as our source. Samples were taken as many as 128 people. Data collection methods used are observation and questionnaires r. Data were analyzed using multiple linear regression analysis an with the help of SPSS 20.0 software. The results of this study indicate that (1) there is no effect of ambient conditions on customer satisfaction at OmahDhuwur restaurant. (2) T idak no effect Spatial layout and functionality to the satisfaction of customers OmahDhuwur restaurant. (3) There is an effect of Sign of symbol and artifact on customer satisfaction of OmahDhuwur restaurant. Results of the study showed that the restaurant atmosphere that is produced can affect the satisfaction of consumers in OmahDhuwur restaurant this amounted to 50.8%. The factors that most influence significantly to the satisfaction of consumers in OmahDhuwur restaurant this is a sign of a symbol and the artifact, the value of t arithmetic amounted to 6,184 and the value of the coefficient of determination of 0.50