Broadband business in the Colombian market

Aim and problem: Our aim with this study is to understand the dynamics on Colombian broadband market and the business opportunities arising from it. For that purpose we have formulated the following 3 research questions: 1) What characterizes the Colombian broadband market? 2) How can broadband contribute to development in Colombia? 3) Who benefits from business opportunities on the Colombian broadband market? Method: The authors have chosen the qualitative study method in order to have better understanding, explanations and analysis of the problem. The collection of the empirical data has been conducted through interviews in Colombia. Result & Conclusions: Research has shown that broadband in Colombia is still under development and is present mainly in urban areas while rural areas still show a great lack of the service. Operators are offering triple play service which includes telephone, Internet and television at different speeds and prices. The development of Broadband has a positive economic impact on the Colombian society and contributes to increase competitiveness and is a driving force for economic by stimulating productivity. Suggestions for future research: The study has been limited to Colombian broadband market, the broadband technology and services based on broadband technology. The authors suggest for a future research to study how the expansion of broadband in rural areas in Colombia will affect the life and the businesses. Contribution of the thesis: This study contributes to the understanding of the present situation of the broadband market in Colombia and the business opportunities open for vendors, operators and end users