Study on the Emergence and Audience Preference of Chinese Drama Costume Revised by Network Novels

Recently, TV dramas reedited by network novels have become the main content of Chinese popular culture. Based on analyzing the phenomenon of its high communication influence, the cross-media narration of the works greatly affects its communication. This study adopts the case study method, combined with the text analysis of TV dramas. This paper finds that the adaptation of online novels to film and television works is more prominent in artistic expression. This paper depicts that online novels adapt film and television works, as it may focus on the diversity of media texts through cross-media narration study