Improving Visual Communication Design Students’ Creativity, The Role of SNS and Collaborative Learning

Visual Communication Design, as one of the creative economy sub-sectors, is Indonesia’s economic driving force, thus universities are expected to produce creative Visual Communication Design practitioners to encourage innovation, supported through the use of technology, namely Social Networking Sites (SNS). Despite the increasing studies of SNS as today’s digital culture, there is a lack of study regarding the benefit of SNS to improve Visual Communication Design undergraduates’ creativity in Indonesia, especially its function as a collaborative learning tool. The objective of this paper is to find the determinants of SNS usage among the students, known to have a role in higher education regarding the development of Visual Communication Design students' creativity through the influence of collaborative learning. TAM (Technology Acceptance Model) model is used to analyze the intention of using SNS. The research samples were Visual Communication Design students at Universitas Multimedia Nusantara as well as representatives from regions with the highest level of visual design business in Indonesia, namely Yogyakarta, Bandung, and Jakarta, with 206 participants. The data results were analyzed by using the descriptive statistical analysis technique and inferential statistical analysis technique in the form of PLS-SEM. The findings are that the use of SNS has an impact on students' creativity, both directly or indirectly through collaborative learning