Unlike the current covid-19 pandemic, the tobacco pandemic has not been adequately assessed through a human rights law perspective, despite the fact that it raises compelling global health concerns. The ECtHR, in particular, holds a lot of potential for the promotion of the human rights-based fight against tobacco, which can be further tapped. It is for this that this article argues, on the basis of the systematisation and critical appraisal of the case law of the ECtHR on tobacco through the lens of the standards set by the who Framework Convention on Tobacco Control