Optimistic bias is a phenomenon in which people believe they are less likely to experience negative events, and more likely to experience positive ones, than other people. There is evidence that optimistic bias reduces people's motivation to undertake self-protective behaviour, as well as reducing the impact of risk communication and health promotion messages. In this article, the phenomenon of optimistic bias is described and examples of where it has been identified in the food domain are provided. To increase awareness of situations in which the phenomenon can occur, suspected causes of optimistic bias are identified
People typically attribute lower health risks to themselves than to others, a phenomenon referred to...
Food handlers demonstrate an awareness of food safety but generally fail to translate that knowledge...
In various health areas, the importance of personal perceptions of susceptibility to harm has been e...
Optimistic bias is a phenomenon in which people believe they are less likely to experience negative ...
Presents results of an investigation into the occurrence of optimistic bias in relation to both posi...
While many risks, especially new ones, are not objectively quantifiable, individuals still form perc...
While many risks, especially new ones, are not objectively quantifiable, individuals still form perc...
Most people believe that they are less at risk for controllable health and safety hazards than avera...
N. D. Weinstein (1980) established that optimistic bias, the tendency to see others as more vulnerab...
We review explanations offered by researchers for optimism in comparative risk judgments – the belie...
People typically attribute lower health risks to themselves than to others, a phenomenon referred to...
People typically attribute lower health risks to themselves than to others, a phenomenon referred to...
People typically attribute lower health risks to themselves than to others, a phenomenon referred to...
People typically attribute lower health risks to themselves than to others, a phenomenon referred to...
Food handlers demonstrate an awareness of food safety but generally fail to translate that knowledge...
People typically attribute lower health risks to themselves than to others, a phenomenon referred to...
Food handlers demonstrate an awareness of food safety but generally fail to translate that knowledge...
In various health areas, the importance of personal perceptions of susceptibility to harm has been e...
Optimistic bias is a phenomenon in which people believe they are less likely to experience negative ...
Presents results of an investigation into the occurrence of optimistic bias in relation to both posi...
While many risks, especially new ones, are not objectively quantifiable, individuals still form perc...
While many risks, especially new ones, are not objectively quantifiable, individuals still form perc...
Most people believe that they are less at risk for controllable health and safety hazards than avera...
N. D. Weinstein (1980) established that optimistic bias, the tendency to see others as more vulnerab...
We review explanations offered by researchers for optimism in comparative risk judgments – the belie...
People typically attribute lower health risks to themselves than to others, a phenomenon referred to...
People typically attribute lower health risks to themselves than to others, a phenomenon referred to...
People typically attribute lower health risks to themselves than to others, a phenomenon referred to...
People typically attribute lower health risks to themselves than to others, a phenomenon referred to...
Food handlers demonstrate an awareness of food safety but generally fail to translate that knowledge...
People typically attribute lower health risks to themselves than to others, a phenomenon referred to...
Food handlers demonstrate an awareness of food safety but generally fail to translate that knowledge...
In various health areas, the importance of personal perceptions of susceptibility to harm has been e...