Rural stayers are often defined as people who have never left their rural home region or village. However, rural regions and villages also receive new inhabitants. This paper explores if and how newcomers become inhabitantswho stay put. We interviewed couples of newcomers who moved to a rural area of the Netherlands at the family formation life stage, between 5 and 10 years prior to this study. We view the process of becoming a stayer through the lens of getting attached to and identifying with the new home region. We adopt the concepts of 'elective belonging' and 'selective belonging' to explore the newcomers' actual experiences of rural place and, in turn, the ways rural newcomer families become stayers. We identify two types of stayers: ...